I had the chance to hear Simon Sinek at a Leadership Summit last year. He’s smart, articulate and calmingly entertaining. This book makes you think about “why” we do/make/create anything and how those people and companies with strong “Why’s” do so much better than those without. Example after example of stories of companies that flourish with strong “why’s” like Apple and those that did not like Tevo. To be successful in your company, personal business and gain employee loyalty requires a strong “why”. People buy and follow because “why” you do what you do. Excellent book. Click picture for Amazon link.
Very nicely put together , being a big fan of Simon myself I have read both his books on WHY namely START WITH WHY as well as FIND YOUR WHY
Thank you! He’s great, he has a way of explaining that you can’t help nodding your head and then think about new ways of WHY!!